What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocates needed a fun way to engage the kids with the craft of shipbuilding. They decided goodie bags would entertain the kids and get their brand in the children’s minds.
How it was distributed: The 2230 pencil sharpeners were branded for the shipbuilders and handed out with the goodie bags. The kids loved them and used them in their classroom.
Result or ROI: The shipyard has since been repeating the order each year for the new class of incoming students to spark their interest in shipbuilding.
Source: Hit Promotional Product