Print Specialties | Promotional Products & Apparel | Salem, Oregon

The Power of Perceived Value

May 7

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

Decoration Methods, Simplified: Part II

Apr 14

In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...

What is your

Mar 25, 2025

What unique superpower does your business possess? Is it ingrained in your mission statement, reflected in your tagline, evident in the culture you cultivate, embodied by your team, or a combinatio...

Your Brand Is Your Business - Market It!

Feb 16, 2025

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

6 Reasons You Need a Company Store

Jan 18, 2025

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

Giving Back: The Importance of Corporate Social Responsibility

Nov 29, 2024

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

5 Healthy Tips for Business Trips

Nov 7, 2024

So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...

Your Guide to Decoration Methods: Part 1

Apr 4, 2024

How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...

How to Choose Uniforms the Whole Team Will Love

Oct 18, 2023

If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common - t...

5 Simple Tips to Organize and Run Effective Meetings

Aug 20, 2023

If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....

The History of Promotional Products

Aug 12, 2023

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

Leading the Workplace: How to Develop Your Leadership Skills

Jun 7, 2023

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...

5 Tips for Boosting Social Media Engagement

May 16, 2023

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

6 Benefits of Customer Loyalty Programs

Mar 12, 2023

Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...

The Best Apps For Organization

Feb 25, 2023

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...

How to Make Rush Orders Less Stressful

Feb 18, 2023

Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...

Imprint Everything: A Guide to Printing Methods

Aug 3, 2022

Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...

4 Ways to Improve Communication

Jul 12, 2022

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

Product Safety: What You Need to Know

Jun 13, 2022

No matter what they're purchasing, no one wants their products to be unsafe - it's a no-brainer! In the United States, there are several different product safety regulations that promotional produc...

Lanyards: Everything You Need to Know

May 14, 2022

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

The Power of Promo: Why People Love Freebies

Apr 22, 2022

Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...

How to Manage the Workload of a Leader

Nov 18, 2021

We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...

Corporate Social Responsibility and the Beauty of Giving Back

Oct 28, 2021

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...

How to Protect Your Business From Hackers

Jun 26, 2021

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

What’s Up With Unboxing Videos? The Trend You Must Try

Jun 19, 2021

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

Using Customer Profiles to Find the Perfect Promo Products

Feb 24, 2021

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...

The Secrets to Attracting Ideal Customers

Dec 15, 2020

You put together the business plan, signed the lease, designed an informative website and...*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting your id...

Graphic Design Terms Everyone Should Know

Sep 18, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

3 Things Every Busy Professional Needs

Aug 27, 2020

If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...

8 Graphic Design Mistakes to Avoid

Aug 20, 2020

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

Your Product Decorating Questions Answered

Aug 4, 2020

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

How to Put Together an Onboarding Kit

May 24, 2020

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

Customer Experience + Branding: The Relationship Goals of Marketing

May 3, 2020

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

Generation Z vs. Millennials: What’s the Difference?

Apr 11, 2020

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...

Why You Should Buy USA-Made

Mar 20, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...

How Promo Products Can Tell Your Brand's Story

Feb 6, 2020

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

6 Tips on Professionally Reaching New Heights in 2020

Jan 30, 2020

Can you believe 2020 is here? We can't either! With the new decade beginning, it's important to take baby steps that will eventually help you reach your professional goals this year. Whether you ho...

Your Guide to Promotional Shirts

Jan 15, 2020

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

5 Invaluable Marketing Books to Help Grow Your Brand

Dec 10, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

5 Fail-Proof Ideas for Your Business Instagram

Dec 3, 2019

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...

How One Hour Can Determine Your Success

Nov 19, 2019

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

How Promo Products Can Make a Lasting Impression

Oct 29, 2019

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

6 Things You're Missing Out on by Not Using Promotional Products

Oct 14, 2019

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Your Graphic & Web Design Cheat Sheet

Sep 22, 2019

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...

9 Useful Apps for Sales & Marketing Professionals

Sep 15, 2019

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...

Why You Should Be Having More Fun at Work

Apr 17, 2019

In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...

Advice for Getting the Most Out of a Business Trip

Mar 20, 2019

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

Branding 101: Let’s Talk Logos

Nov 26, 2018

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

16 Ways Color Affects Your Branding and Marketing

Aug 25, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

What Millennials Want (And How to Work With Them)

Aug 18, 2018

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

4 Steps to #Winning Social Media

Aug 11, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

How to Juggle Work and Life Balance Like a Boss

Aug 4, 2018

Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...

5 Ways to Boost Employee Morale

Jun 15, 2018

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

6 Things You're Missing out on by Not Using Promotional Products

Apr 2, 2018

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Why You Need Promotional Products

Mar 23, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...